Nigeria’s indigenous diaper coy sales to hit $1bn in a decade | BusinessDay

Nigeria’s indigenous diaper coy sales to hit $1bn in a decade | BusinessDay

Panty Liners and its Uses

At a tender age of 11 a female depending on her nature will most likely experience vaginal discharge, physicians asserts that the vagina serves as a passage between the outside body and the inner reproductive organs. Thus, as the mouth is constantly made moist by saliva, the vagina discharge is absolutely normal, as it is as a result of hormonal changes in a female body. Experts say that the discharges help keep the pH level balance of the vagina intact which ultimately prevents infection from occurring. So a healthy vagina is the one that secretes fluids to cleanse and regulate itself, basically the discharge is a natural lubricant but when not properly managed it becomes harmful.

So how can we manage vaginal discharge? Panty liners are the perfect options for managing discharges. As the name implies it lines the pant to prevent the vaginal discharge from staining the pants and eventually causing irritation. Gynaecologist, Dr.Angela Abiodun, says normal vaginal discharges vary in consistency, as they might be thin and slightly sticky, they can also vary in color some can be clear, cloudy, bloody, whitish or yellowish. So the panty liner comes handy, instead of discharging straight to the pants it goes to the liner which serves as a form of protection. Panty liner aside from being a form of protection for the pants can arguably be said to be more hygienic and comforting.

What other ways can we use the panty liner?

Ideally a panty liner is the same thing with a sanitary pad, but much thinner and lighter as it is not for menstruation. However, a panty liner can be used as a precursor for irregular periods (just in case), when period is almost over.

Panty liners can be used as a leak guard when using tampons for heavy menstruation, as leaks can be very embarrassing, really panty liners rock at keeping giving you extra protection.

Panty liners can be worn during gym and work out sessions as it is normal to sweat during work outs, these sweats can be harmful to the vagina and over time can cause bad odour, the panty liner can come in handy in such situations.

Panty liner can be used to lessen the effect of wearing jeans, leggings, and even G-string; it cushions the female delicate body parts and makes it more comfortable to wear all sorts.

It is important to know that a woman can negatively impact her vagina’s natural pH balance if she uses vaginal douches and fails to properly take care of her vagina. It’s absolutely not advisable to use scented feminine products as it is very harmful.  So watch out for scented sanitary products, allow the vagina to smell like….well the vagina.

                                                                                             

                                                                                                 Copyright ©2015 Wemy Industries.

Re branding And Its Benefits

Re-branding a business is the process of creating a new look and feel for an already existing brand or product in order to influence its customer’s perception. This may include changing the name, logo or packaging. Re-branding can be a very challenging but extremely rewarding process. It requires careful consideration and planning to achieve the desired goal which is to breathe new life into a brand to attract new customers and increase its popularity. Nigerian Breweries, Oando, and Glo are examples of Nigerian companies that are constantly re-branding and are enjoying wide acceptance among the Nigerian public.

 In 1997, tech giant Apple was very close to declaring bankruptcy, but a little less than 17 years later, stock prices have gone up from $6 to $350 and the company keeps shooting in an upward trajectory. Apple did not only rebrand the company’s name, mascot and logo, but also started producing reliable and elegantly designed products, adding artistry to technology; as changing its name from Apple Computer to Apple enabled the company to produce innovative products such as iMac, iPod, iPad, and iPhone. Apple found a way to polish its brand and create a positive experience for its customers.

Until recently, McDonald’s had the image of a chain that served unhealthy meals sold at exorbitant prices; in fact, critics touted McDonald’s meals to be one of the leading causes of obesity. McDonald’s has since rebranded itself, now serving more healthy meals with reduced prices under the slogan “I’m lovin it”. This makeover appears to be having a ripple effect as there has been a reported 5.3 percent rise in sales according to Business Insider.

Wal-Mart, in a 2007 re-branding, replaced its tagline “Always low price” with “Save money. Live better”. This singular act changed the company’s reputation from offering retails at rock bottom prices to suggesting that buying items at low prices will improve the lifestyle of the customer. In 2010, Wal-Mart was the world’s largest public corporation by revenue, according to the Forbes Global 2000 for that year.

Re-branding is generally aimed at re-positioning a brand or company, usually in an attempt to move the brand up market. According to Business Insider, it doesn’t only change the customer’s response to the brand but also helps the brand achieve its goals. It’s a careful strategy; often times subtle and methodical, and may involve both re-imaging and regeneration. Change, as it is said, is inevitable; it is pertinent that companies adopt new strategies when needed rather than sticking with the same strategy for years even when it starts to feel uninteresting with time.

Re-branding is considered a smart business decision for the following reasons:

•    Every brand needs refreshing to stay relevant as the 21^st century market is an ever evolving one, re-branding affords companies the chance to sort out a new strategy to make their brand relevant and more importantly, remain relevant.
•    Re-branding influences the customers perception, when a product wears a new look, or has a new feel or a company updates its marketing materials and strategies with a careful consideration of the target customer, the customer perception changes and tilts more positively.
•    Re-branding offers the opportunity to clarify image, while allowing room for future growth this naturally improves the bottom line by conveying a company’s core value and brand message.
•    Re-branding can breathe new life into a business when it is done with a strategy, a process, thought and most importantly for the right reasons. This will set the product or company apart from competitors.

As has been undoubtedly witnessed in the examples of companies that have re-branded, re-branding brings along with it its own basket of gifts both for the company and their customers. It must be stressed that in re-branding, corporate establishments must take the current needs and desires of their customers into consideration but still stay true to themselves as a respectable brand as seen in the example of McDonald’s.

Re-branding must also be meaningful and powerful enough that it would improve the relationship between the company and current customers as well as prospective new ones. Most importantly, companies need to rebrand to stay ahead of competition in a very competitive market where you can get left behind if you don’t keep up with the ever-growing demands of customers and the trends in the society that create such demands. This will ensure that brands don’t lose their usefulness and help them create a stronger voice for their brands.

                                                                                Copyright(c) 2014 Wemy Industries.

Source(s):

Business Insider.

HOW STRESS AFFECTS ACNE AND SPOTS...maintain your perfect look

www.femcaredrbrowns.com

Maintain a perfect and clean look: how stress affects acne and spots.

 Physical characteristics are like a jigsaw pieces that make up each person’s appearance, the appearance itself is a conglomeration of our skin and hair colour, height, nose, eye and head shape most of these features we inherit.  One feature we did not inherit is acne, very obvious feature of most faces nowadays.

Acne is a skin ailment that affects the skin’s oil glands, the small holes in your skin (pores) connect to the oil glands. These glands make an oily substance called sebium. The pores connect to oil glands through a canal called follicle, the follicle is a passage between the skin and the oil gland when it clogs up a pimple grows. Acne is not a serious health threat but it leaves scars. An estimated 80 percent of all people between the ages of 11 and 30 have acne outbreaks at some point, although some people in their forties and fifties still get acne.
                                                                      
What causes Acne?

 Dermatologist are not completely sure what causes acne, experts believe that the major cause is the increase in Androgen levels which happens when we become adolescent, these androgen hormone causes glands to plug up more often. Also greasy cosmetics and hormonal changes during pregnancy are all known causes. Recently experts posits that there is a strain of acne-causing bacteria living on our skin, but researchers at the Washington University School of Medicine that there are several strains which determines the frequency and severity of developing pimples. Also dairy products according to a new study published in the journal of the Academy of Nutrition and Deitics.

How does stress adds to acne?

  Yes its true stress can affect acne, but how do we connect the dots... For awhile scientist had a tough time validating this theory, but recently different researches have suggested the cell that produces the oily substance (sebum) have receptors for stress hormones. Sebum is a oily substance that mixes with dead skin cells which clogs up the follicle, resulting in acne and pimples. When you are highly stressed, a lot of sebum is produced, causing a lot more acne. It is further proved that hormones such as cortisol and adrenaline can also make acne worse. Experts believe that stress only effects the productions of acne, but is  not directly a cause as researches are still going on to answer that question. In order to eliminate and limit the effect of stress, it is better one should start by improving your self confidence, organize, plan and adequately prepare for task. Also you should occasionally wash your face with clean water and try not to squeeze out pimples. Show your brave side and let your hard work do the talking. Stress free is equal to acne free.

Visit us to talk to experts

WEMY INDUSTRY IN CONJUNCTION WITH FRIBABY REACHES OUT ON RADIO

                                      

                                                                                                    Contact: Adewale Aderibigbe

                                                                                                     Tel: 08086162771

                                                                                                     For immediate release.

WEMY INDUSTRY IN CONJUNCTION WITH AFRIBABY REACHES OUT ON RADIO.

Lagos, Nigeria and the globe as a whole will on Saturday, 3^rd of September 11:30am listen live to Babies’ and Mom’s, a radio programme on classic 97.3fm as it hosts a very special guest. The Managing Director WEMY Dr.Browns and Nightingale Industry, Mr. Adedoyin Odunaiya will be on air live.

Babies’ and Mom’s is an Afribaby initiative which WEMY INDUSTRY is a proud sponsor, a 30 minutes radio programme that preaches the importance of reducing infant and maternal mortality rate in Nigeria and Africa by providing pertinent information for nursing mothers and awaiting mothers. According to Mrs. Odiboh, “ the program is designed in such a way that mothers will share their views and experiences in respect to child bearing, development and care giving”.

Mr. Adedoyin Odunaiya will be speaking on issues that borders on breast feeding, health and hygiene during baby delivery. He also will share his thoughts on WEMY industry a foremost indigenous manufacturer of health and hygiene products and the health industry as a whole. It promises to be an half hour of undiluted information, fun and enlightenment. According to Mr. Adedoyin “the program is in tandem with the company’s vision of improving the general hygiene standard of Nigeria and West Africa as a whole”

                                                                                                ###

For inquiries visit us on www.wemydrbrowns.com, or send us a mail on info@wemydrbrowns.com,= betterstill visit  www.facebook.com/wemycares

More than half of all menstruating women have cramps, in

 Nigeria the cramps are severe in atleast one in seven women

(Medicinenet.com)

What Causes Menstrual Pains?

Having menstrual pain is no fun, when it starts the moaning and the sighs become a normal trend. Almost all women experience discomfort at the time of their periods for most, this does not interfere with their daily activities. However, for some ladies the monthly period are dreaded, it is painful, problematic and in some cases it is incapacitating, it can interfere with their lives because of the inconvenience it causes.

It is agreed that menstrual pain is a normal part of womanhood, gosh! That really hurts. But do you know why it happens?

THE CYCLE

Before you can understand menstrual pain, you must first comprehend a little bit about the menstrual cycle.  According to Dr. Tokunbo Akinsanya a Gynecologist, the typical menstrual cycle is between 28-30 days, it is a natural process that happens every month as the body gets ready for pregnancy. At the beginning of each cycle the uterus develops a somewhat soft lining more like a fence made of soft blood-rich tissues in preparation for an egg that will be released from the ovary. If fertilized the egg will develop into a baby, often times this fertilization does not occur the blood-rich lining of the womb is shed, as it is no longer useful. This shedding is what we call period, or menstruation.

So why the cramps?

“MENSTRUAL cramps are periodic abdominal and pelvic pains experienced by women”

During the time that the lining of the womb is being shed you might experience some cramping pain in the lower part of the stomach, your lower back and at the top of your leg. Experts have reviewed that the reason for this pain is that the uterus wall is contracting or squeezing to remove the soft blood-rich lining it no longer needs because you are not pregnant. To facilitate this removal the womb secretes a hormonal chemical called PROSTAGLANDINS.  “gibberish right?”  Unfortunately it is this chemical that induces the pain.

According to Dr. Akinsanya he said, “The pains are caused by contractions in the wall of the uterus, these contractions are caused by the release of some hormones produced by the lining of the womb, this hormone produces an interrelated cycle of cramp like pain, and bleeding.”

No one really know why the menstrual pain differs in women, for some women and girls it can be mild, in others it is stronger than moderate, experts have suggested that this may be as a result of over secretion of prostaglandins which causes the womb to contract more harder reducing the blood flow to the womb and causing more pain.

So now you know menstrual pain is perfectly natural to womanhood. What’s more important is how to manage it. For more information on how to manage menstrual pain visit our website for tips

www.femcaredrbrowns.com