Showing posts with label Consumer percpective. Show all posts
Showing posts with label Consumer percpective. Show all posts

Wednesday, 1 July 2015

Panty Liners and Uses

Despite our wide and far-reaching medical advances, the human body is indeed still a mystery in many regards.  There is no bigger a mystery for teenagers than when they start puberty.  Huge changes to their bodies take place, which can be quite unsettling.  In particular for girls, once puberty starts naturally they will experience an increase in vaginal discharge.  This can be quite upsetting if they are totally unaware of what it is and why it is happening, especially if they have yet to start their periods.  They may feel embarrassed, ashamed, even worried which is why it's important our young girls are educated in all things vaginal ahead of time.



Vaginal discharge can occur at any time throughout the month, but may be linked to a girl’s cycle.  Everyone is different, even down to how much is produced.  What is consistent for everyone though, is that discharge in this area is completely natural and essential.  The secretion of the discharge serves as a regulator for the vagina; it’s not something that can be stopped.  It acts as a kind of self-cleaning mechanism that also acts as an indicator when something is not quite right.  Ordinarily the discharge will be white, creamy or sometimes colourless.  It could also be sticky.  What it shouldn’t be is smelly or green.  Plus, if it is accompanied with itchiness this may indicate an infection and you should visit your doctor.  This area of a female’s body is very sensitive to pH changes so it is important we manage it effectively.


So how can vaginal discharges be managed?
A panty liner is a perfect solution for managing discharge. Worn in the underwear, the panty liner serves to collect the discharge and protect the underwear from being stained.  The panty liner can easily be changed to maintain freshness all day, whatever the time of the month!  Being very small and thin they fit compactly into any sized handbag.  So, just as we carry along a hairbrush, compact mirror or notebook so too we should have our panty liners in our bag on standby.  

As a side note, it is really important that we don’t ‘wash’ the vagina.  This area is very sensitive to pH changes and the use of soap or shampoo inside the vaginal walls can easily upset its natural balance.  When this happens thrush may occur which is both itchy and cumbersome when experienced.



What other ways can we use panty liners?
As young girls, it can take a while… sometimes years… to fully get to grips with what is happening to their bodies on a monthly basis as they progress through puberty and beyond.  As they change so too can the discharge and the periods.  This is where panty liners can serve a really useful purpose and should be something every young girl has in her possession. 


They are really useful both at the start and at the end of a period.  Many young girls and ladies experience irregular periods.  This can be a nightmare as we go about our regular life, out and about, both in the classroom and the office.  Some periods can also take three days to ‘start’ with a brown, sludgy discharge taking place as a precursor to the main event.  Panty liners, therefore, offer that required protection and confidence to manage this onset.  Such that, if someone does get caught unawares and her period starts she doesn’t have to drop what she’s doing to sort it out.  As a young girl, coping with everything else, her body is throwing at her this small bit of confidence could be massive in any given day.


As you know, many females around the world wear tampons.  Again, panty liners offer protection against any leakage since some days periods can be heavy and some days period can be light.  The presence of the panty liner manages that for you. 
It is so important that our girls know what to expect and know how to look after their vaginal health.  Let’s educate them and demystify this area so we can remove any uncertainty and provide knowledge so they can progress through life confidently and meet their daily challenges head on.

                                                                          Copyright © 2015 Wemy Industries.

Friday, 14 November 2014

Re branding And Its Benefits


Re-branding a business is the process of creating a new look and feel for an already existing brand or product in order to influence its customer’s perception. This may include changing the name, logo or packaging. Re-branding can be a very challenging but extremely rewarding process. It requires careful consideration and planning to achieve the desired goal which is to breathe new life into a brand to attract new customers and increase its popularity. Nigerian Breweries, Oando, and Glo are examples of Nigerian companies that are constantly re-branding and are enjoying wide acceptance among the Nigerian public.


 In 1997, tech giant Apple was very close to declaring bankruptcy, but a little less than 17 years later, stock prices have gone up from $6 to $350 and the company keeps shooting in an upward trajectory. Apple did not only rebrand the company’s name, mascot and logo, but also started producing reliable and elegantly designed products, adding artistry to technology; as changing its name from Apple Computer to Apple enabled the company to produce innovative products such as iMac, iPod, iPad, and iPhone. Apple found a way to polish its brand and create a positive experience for its customers.

Until recently, McDonald’s had the image of a chain that served unhealthy meals sold at exorbitant prices; in fact, critics touted McDonald’s meals to be one of the leading causes of obesity. McDonald’s has since rebranded itself, now serving more healthy meals with reduced prices under the slogan “I’m lovin it”. This makeover appears to be having a ripple effect as there has been a reported 5.3 percent rise in sales according to Business Insider.

Wal-Mart, in a 2007 re-branding, replaced its tagline “Always low price” with “Save money. Live better”. This singular act changed the company’s reputation from offering retails at rock bottom prices to suggesting that buying items at low prices will improve the lifestyle of the customer. In 2010, Wal-Mart was the world’s largest public corporation by revenue, according to the Forbes Global 2000 for that year.


Re-branding is generally aimed at re-positioning a brand or company, usually in an attempt to move the brand up market. According to Business Insider, it doesn’t only change the customer’s response to the brand but also helps the brand achieve its goals. It’s a careful strategy; often times subtle and methodical, and may involve both re-imaging and regeneration. Change, as it is said, is inevitable; it is pertinent that companies adopt new strategies when needed rather than sticking with the same strategy for years even when it starts to feel uninteresting with time.
Re-branding is considered a smart business decision for the following reasons:
  •    Every brand needs refreshing to stay relevant as the 21st century market is an ever evolving one, re-branding affords companies the chance to sort out a new strategy to make their brand relevant and more importantly, remain relevant.
  •    Re-branding influences the customers perception, when a product wears a new look, or has a new feel or a company updates its marketing materials and strategies with a careful consideration of the target customer, the customer perception changes and tilts more positively.
  •    Re-branding offers the opportunity to clarify image, while allowing room for future growth this naturally improves the bottom line by conveying a company’s core value and brand message.
  •    Re-branding can breathe new life into a business when it is done with a strategy, a process, thought and most importantly for the right reasons. This will set the product or company apart from competitors.


As has been undoubtedly witnessed in the examples of companies that have re-branded, re-branding brings along with it its own basket of gifts both for the company and their customers. It must be stressed that in re-branding, corporate establishments must take the current needs and desires of their customers into consideration but still stay true to themselves as a respectable brand as seen in the example of McDonald’s.

Re-branding must also be meaningful and powerful enough that it would improve the relationship between the company and current customers as well as prospective new ones. Most importantly, companies need to rebrand to stay ahead of competition in a very competitive market where you can get left behind if you don’t keep up with the ever-growing demands of customers and the trends in the society that create such demands. This will ensure that brands don’t lose their usefulness and help them create a stronger voice for their brands.
                                                                                Copyright(c) 2014 Wemy Industries.


Source(s):
Business Insider.